Hopefully the 'U.S.S. Enterprise' on this T-Shirt will spark some familiarity in most people. If you're really lost in the reference you can simply look to the bottom left to see 'Star Trek', a famous Sci-fi classic.
Though it is not a retro throw back of the style used in the years of Star Trek, (post-modernism), it is a throw back to the design of the ship. The style of this shirt is contemporary art. Though it puts a graph in the background to suggest that the designer is considering precision and scale in schematics, it is purely for the looks. As Star Trek is based loosely around actual scientific ideas so this shirt is gesturing towards the genre.
With how famous Star Trek is in today's retro saturated designs the function is to look awesome. For wanting to wear something awesome they get your money and possibly other people's money if they happen to like Star Trek.
As a fan of classic science fiction and current cinema I had to get this T-Shirt when I saw it on a run to the store. It turned out to be as comfy as it was attractive and it is probably one of my favorite shirts.

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